Orange crush: Tom Dixon's Fluoro Bag


There are a lot of reasons why we love Tom Dixon, but one is the British design studio’s ability to take something seemingly ordinary and kick it up a few notches to something unique and extraordinary. Even something as simple as, say, the color orange.

Fluoro is a signature hue from the designer–a fluorescent orange with hints of red that is anything but shy. This is a color you’d see on emergency road signs or hunting gear. In other words, it’s not to be missed. One of our favorite Fluoro pieces is the Fluoro bag, which we first sported after visiting Tom Dixon at the Furniture Fair in Milan, where we quickly found out how popular they were. People stopped us outside, asking where they could buy one, and the streets were packed with bright orange markers of those who had stopped by the Tom Dixon booth.

tom dixon fluoro 2

A tangerine dream from Tom Dixon.

tom dixon fluoro

These bags could stop traffic.

The love for this bag makes it a bit of a classic for Tom Dixon design aficionados. The color continues to be representative of the brand’s identity and product line, found in many Tom Dixon furniture pieces, such as the Offcut Stool or Peg Coat Stand.

And there’s good news! Now through June 30, every Tom Dixon purchase at comes with a bonus Fluoro bag. This durable satchel has has extra-long strap for easy toting, plus a large front pocket and plenty of room inside to carry around your daily essentials. As long as you’re not trying to fly under the radar (Fluoro will get you noticed). Where would you take Fluoro?

Tom Dixon Offcut Stool in Fluoro

Tom Dixon Offcut Stool in Fluoro

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